top of page

Privacy Policy

BREAK THE ICE LTD is committed to preserving it's customers’ privacy. Please read the following privacy policy to understand how we use and protect the information that you provide to us.


Information that we collect from you
When you purchase a product on-line from us, or when you contact us, you provided us with information including your name and address, your Email address and telephone numbers. This information allows us to process your order. We will collect this information and store it in a database. We will also collect this information through the use of cookies (see below).


To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with the Data Protection Act 1998.


We will not disclose any of the information that you provide to us about yourself to any third parties other than for validation purposes as per the above paragraph or to other companies within the BREAK THE ICE LTD group, without your express consent. We may also disclose your information if we have a duty to do so or if the law requires us to. We will use your personal information to:


  • Supply and manage the service we provide to you

  • Improve and develop the products we offer by analysing your information so that we can learn more about you and so that we can identify products and services which may be of interest to you.


If you would rather not receive this information, please send an Email to :


We will not keep your information for longer than is necessary and will take steps to ensure that it is kept up to date. We may also update your information from time to time. You have a right under the Data Protection Act 1998 to ask what information we hold about you. You can do this by writing to us at : Break The Ice Limited. 727, Capability Green Luton, Bedfordshire LU1 3LU


Cookies are small amounts of information stored by your computer when you log onto the BREAK THE ICE LTD Website. Cookies can store information about your preferences and other information which you need when you visit a Website. We can also use cookies to show us how you are using our site. We believe cookies help you to use the BREAK THE ICE LTD Website. However you may, if your browser allows you to, switch them off.


Changes to our privacy policy
If we make any changes to our privacy policy in the future these will be posted to this page to keep you fully up to date with any developments.


We welcome any questions or comments about privacy. Please send an Email to:



bottom of page