Information that we collect from you
To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with the Data Protection Act 1998.
We will not disclose any of the information that you provide to us about yourself to any third parties other than for validation purposes as per the above paragraph or to other companies within the BREAK THE ICE LTD group, without your express consent. We may also disclose your information if we have a duty to do so or if the law requires us to. We will use your personal information to:
Supply and manage the service we provide to you
Improve and develop the products we offer by analysing your information so that we can learn more about you and so that we can identify products and services which may be of interest to you.
If you would rather not receive this information, please send an Email to :
We will not keep your information for longer than is necessary and will take steps to ensure that it is kept up to date. We may also update your information from time to time. You have a right under the Data Protection Act 1998 to ask what information we hold about you. You can do this by writing to us at : Break The Ice Limited. 727, Capability Green Luton, Bedfordshire LU1 3LU
We welcome any questions or comments about privacy. Please send an Email to: